Privacy Policy

Effective Date: February 6, 2018
Last Updated: February 4, 2025

Riverbend on the Frio (“we,” “our,” “us”) values your privacy and is committed to protecting your
personal and financial information. This Privacy Policy outlines how we collect, use, store, and
protect your information in compliance with the Payment Card Industry Data Security
Standard (PCI DSS) and other applicable laws. By using our website and services, you consent
to the data practices described in this policy.

1. Information We Collect
We may collect the following types of information:
● Personal Information: Name, email address, phone number, mailing address, and
other contact details.
● Payment Information: Credit card or debit card details, billing address, and transaction
details. We do not store full payment card numbers; all transactions are processed
through a PCI-compliant third-party payment processor.
● Reservation Details: Check-in/check-out dates, lodging preferences, and other
booking-related information.
● Device and Usage Data: IP address, browser type, pages visited, and other analytics
collected through cookies and tracking technologies.

2. How We Use Your Information
We use the collected information for the following purposes:
● To process reservations and payments securely.
● To provide customer support and respond to inquiries.
● To improve our website, services, and user experience.
● To send booking confirmations, promotional emails, or service updates (you may opt out
at any time).
● To comply with legal, regulatory, and security obligations.

3. Payment Security & PCI Compliance
We take security seriously and adhere to PCI DSS requirements to ensure the safe processing
of payment transactions. To protect your financial data:
● We never store full credit card numbers on our servers.
● All transactions are processed through secure, PCI-compliant payment gateways.
● Our website uses SSL (Secure Socket Layer) encryption to protect sensitive data.
● We implement security measures, including firewalls, access controls, and regular
security audits.

4. Data Sharing and Third Parties
We do not sell, trade, or rent your personal information. However, we may share your data with:
● Payment Processors: To securely process transactions in compliance with PCI DSS.
● Service Providers: Companies that assist with website hosting, analytics, email
marketing, or customer support.
● Legal Authorities: When required to comply with legal obligations, fraud investigations,
or law enforcement requests.
All third parties handling sensitive data must comply with strict security protocols.